The Experiences

Activities in the resort

Balance between rest and activity

A resort that can thus become complete, combining hospitality, dining, and events with activities that unite the local and tourist scene.

Tastings in the hills

Monferrato wines among wineries, farmsteads and gentle slopes

Monferrato offers a unique sensory experience: total immersion among historic vineyards, discovery of the Underground Cathedrals (UNESCO heritage site) and tasting of native wines such as Barbera and Grignolino. Visiting wineries is a journey into Piedmont’s wine-making tradition, enhanced by local cuisine and hospitality.

Sports and relaxation

Lots of activities for those who like to move even while traveling

The surrounding area offers excellent golf clubs set in unique hilly landscapes. Stimulating fields among vineyards and castles, perfect for a sporty and relaxing day.

Shopping in luxury boutiques

Viggio among the exclusive offers of the big names in fashion

The Serravalle outlet is the largest in Europe. A true open-air “temple of luxury,” designed as a village among the Gavi hills where classical architecture meets international glamour. It houses more than 230 boutiques with the world’s most prestigious names.

Milan: art and fashion

The city of business ...but not only

Milan is an immersion in art and style: from the imposing Duomo to the masterpieces of the Pinacoteca di Brera, it is possible to experience the fervor of the capital of fashion and design.

Turin: royalty and elegance

Capital of Italy in the 1800s

Turin offers an experience of royalty and elegance. The experience of the sumptuous Savoy residences and the Egyptian Museum enriched by the history of cinema in the shadow of the Mole Antonelliana.

Genoa, city of the sea

Domination of the sea and trade between the 10th and 13th centuries

Genoa is a plunge into blue and seafaring history. It is wonderful to get lost in the Caruggi, the alleys of the historic center, visit the Aquarium and admire the architecture of the Palazzi dei Rolli.

The Citadel of Alexandria

FAI Place of the Heart

A fortress of the first rank and a perfect example of “fortification in the modern style,” it constitutes one of the grandest European monuments in the field of fortification. It is the only lowland fortress built by the Savoy family in the 18th century and is the only European fortress still set in its original environmental context. It has been included in the UNESCO candidacy list.

Borsalino Museum

History of the world's most famous hat

Commissioned by the City of Alessandria and the Borsalino Foundation (at the initiative of Philippe Camperio), the Borsalino Museum is a fascinating journey between past and present to discover the culture of the Italian hat and the thinking of Giuseppe Borsalino in light of contemporary challenges.

Marengo Museum

Dedicated to Napoleon's historic battle

The museum dedicated to the Battle of Marengo is housed inside Villa Delavo, built in 1846, and its interior contains artifacts and memorabilia from the period alongside works created by contemporary artists. The symbol of the museum is the Pyramid, made from an idea of Napoleon, who gave orders to build one in memory of victory and the fallen.

Museum of the Greatest Champions

A historical space dedicated to cycling and bicycling

The Museo dei Campionissimi is a museum in Novi Ligure dedicated to cycling and in particular to cyclists Fausto Coppi and Costante Girardengo. There is an area dedicated to the evolution of the bicycle, a video game lab, a video library, and an exhibition art room dedicated to various themed exhibitions.

Mazzetti d'Altavilla

The distillery and museum of the historic Mazzetti Grappa

The Mazzetti Grappa Museum is located in Altavilla Monferrato inside the historic headquarters of the Antica Distilleria Mazzetti, active since 1846. It is a place dedicated to the culture of Piedmontese distillate, set in the context of the Monferrato hills. In addition to the museum, it is possible to visit the barrique cellar, the Grappa Store (for purchasing products) and the “Materia Prima” restaurant located in the same complex.

The Rooms

Take a break

A house and a courtyard, just as Piedmontese tradition dictates. La Fermata Resort has 12 rooms, created from the restoration of old spaces and dwellings, where you can still find unique pieces of furniture, restored to their original splendour.

Discover them

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